A-B estimates that 50% of [Bud Light] Lime drinkers either are new to beer or are buying it in addition to their existing beer habits, while another 20% of drinkers are coming from competitors such as Miller Chill and Corona. Only 30% of Lime drinkers switched from other brands in A-B’s portfolio, which accounts for nearly 50% of the total U.S. beer business.
“It’s A-B’s best performance in years,” said Benj Steinman, editor of Beer Marketer’s Insights. “It’s a striking success.”
I love me some Bud Light Lime. Classy!