kellaroot

Hi. My name is Kelly Reeves.

I love cookies, crafts, cooking, Hello Kitty, the Internet, karaoke and especially cats.

Present: Marketing at Outbrain
Past: Founding editor of Urlesque
See more of my digital droppings

I also have a blog for my cats

You can e-mail me at kellaroot at gmail dot com.
Recent Tweets @kellyreeves

A-B estimates that 50% of [Bud Light] Lime drinkers either are new to beer or are buying it in addition to their existing beer habits, while another 20% of drinkers are coming from competitors such as Miller Chill and Corona. Only 30% of Lime drinkers switched from other brands in A-B’s portfolio, which accounts for nearly 50% of the total U.S. beer business.

“It’s A-B’s best performance in years,” said Benj Steinman, editor of Beer Marketer’s Insights. “It’s a striking success.”