kellaroot
I love cookies, crafts, cooking, Hello Kitty, the Internet, karaoke and especially cats.
Present: Content Strategy at Knock Twice & Co-founder of Forced Meme Productions
Past: Founding editor of Urlesque,
Marketing at Outbrain
See more of my digital portfolio
I also have a blog for my cats.
Currently obsessed with Bachelor castoffs, David Guetta & Sax Solos.
You can e-mail me at kellaroot at gmail dot com.
I’m a digital junkie that loves the internet. Here’s a snapshot of some of my work, things I do, things I’ve done and some other nonsense. See my resume and on camera work.
SERIOUS
Editor & writer at the Outbrain Blog - Thought leadership and lead generation focused on content discovery and content marketing. See also:
5 Tips to Increase Your Headline Clickthrough Rate - Contributed piece for Content Marketing Institute
SEMI-SILLY
Forced Meme Productions - Co-founder. A creative collective that produces web-inspired, pop-obsessive projects & events. Most notably, Ca$hcats.biz Art Exhibit & Partie, Hallowmeme 2012, 2011, 2010, 2009 and Internet Week’s Night to ReMEMEber.
SILLY
Guetta GIFS - You heard me.
Faces of Rejected Bachelorettes - Screencapping the gloriousness that is The Bachelor and the sad, sad ladies who go home each week. Profiled by The New York Times, Grantland and Jezebel.
Editor for Tumblr’s LOL tag
Co-founder and Editor-in-Chief at AOL’s Urlesque (2008-2011) Some of my favorite posts and features over the years:
- The 100 Most Iconic Internet Videos
- Catfight: The Battle for the Web’s Favorite Feline
- Behind the Sites with Caplin Rous, the World’s Biggest Hamster
- The Day Without Cats. Urlesque staged a ban on cat content on 9.9.09. We got 50 websites to participate including Cute Overload and Cheezburger. Covered by MSNBC, TIME, Wired, WSJ, Jezebel and MetaFilter
- Buster’s Cat Chat Videos: Catroulette, Kitten with a Tiny Hat and Keyboard Cat
- The Urlies, Year in Review awards: 2008, 2009, 2010
- Urkelesque. Steve Urkel took over Urlesque for April Fools’ Day. Jaleel White made a video about it!
- More videos
- All my posts
Assorted Press: Wired, NY Magazine, Readymade Magazine, Wired (Interview), USA Today (Quote), CNET (Interview), NY Post, Wall Street Journal, Time
Cat Ladies - Swapping cat and lady heads. Inspired by Man Babies. Press: Gawker, MetaFilter, Neatorama, Dlisted, Austin Chronicle, Geekadelphia
FOR FUNZIES
My Wedding featured on Green Wedding Shoes - I planned and designed the entire thing myself.
Couples Liaison for Pop Up Chapel - We married 24 same-sex couples in Central Park in NYC on July 30, 2011 to celebrate NYC’s steps to marriage equality.
