kellaroot
I love cookies, crafts, cooking, Hello Kitty, the Internet, karaoke and especially cats.
Present: Marketing at Outbrain
Past: Founding editor of Urlesque
See more of my digital portfolio
I also have a blog for my cats.
Currently obsessed with Bachelor castoffs and David Guetta.
You can e-mail me at kellaroot at gmail dot com.
I’m a digital junkie that loves the internet. Here’s a snapshot of some of my work, things I do, things I’ve done and some other nonsense. See my resume and on camera work.
SERIOUS
Writer at the Outbrain Blog - Thought leadership and lead generation focused on content discovery and content marketing. See also:
5 Tips to Increase Your Headline Clickthrough Rate - Contributed piece for Content Marketing Institute
SILLY
Forced Meme Productions - Purveyor of Internet parties: Most notably, Hallowmeme 2011, 2010, 2009 and Internet Week’s Night to ReMEMEber
Guetta GIFS - You heard me.
Editor for Tumblr’s LOL tag
Faces of Rejected Bachelorettes - Screencapping the gloriousness that is The Bachelor and the sad, sad ladies who go home each week. Profiled by The New York Times, Grantland and Jezebel
Co-founder and Editor-in-Chief at AOL’s Urlesque (2008-2011) Some of my favorite posts and features over the years:
- The 100 Most Iconic Internet Videos
- Catfight: The Battle for the Web’s Favorite Feline
- Behind the Sites with Caplin Rous, the World’s Biggest Hamster
- The Day Without Cats. Urlesque staged a ban on cat content on 9.9.09. We got 50 websites to participate including Cute Overload and Cheezburger. Covered by MSNBC, TIME, Wired, WSJ, Jezebel and MetaFilter
- Buster’s Cat Chat Videos: Catroulette, Kitten with a Tiny Hat and Keyboard Cat
- The Urlies: 2008, 2009, 2010
- Urkelesque. Steve Urkel took over Urlesque for April Fools’ Day. Jaleel White made a video about it!
- More videos
- All my posts
Assorted Press: Wired, NY Magazine, Readymade Magazine, Wired (Interview), USA Today (Quote), CNET (Interview), NY Post, Wall Street Journal, Time
Cat Ladies - Swapping cat and lady heads. Inspired by Man Babies. Press: Gawker, MetaFilter, Neatorama, Dlisted, Austin Chronicle, Geekadelphia
FOR FUNZIES
My Wedding featured on Green Wedding Shoes - I planned and designed the entire thing myself
Couples Coordinator for Pop Up Chapel - We married 24 same-sex couples in Central Park in NYC to celebrate NYC’s steps to marriage equality.
