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kellaroot

Hi. My name is Kelly Reeves.

I love cookies, crafts, cooking, Hello Kitty, the Internet, karaoke and especially cats.

Present: Content Strategy at Knock Twice & Co-founder of Forced Meme Productions
Past: Founding editor of Urlesque,
Marketing at Outbrain

See more of my digital portfolio

I also have a blog for my cats.
Currently obsessed with Bachelor castoffs, David Guetta & Sax Solos.

You can e-mail me at kellaroot at gmail dot com.

Recent Tweets @

(via Iphone 5 Case New iPhone 5 case old school nokia 3315 by KrezyCase)

lol
tech

…the self is the message and the selfie is the medium.

The Return of the Selfie : The New Yorker

Buster on Flickr.

I came across this beautiful gem earlier today and decided that burying it in a link is not enough. The world needs to see and appreciate the fine work of this “short film.”

kenyatta:

Dear advertisers on Tumblr. We see what you are doing. We know where this is heading.

While Tumblr Radar ads have generally felt native to the platform, there have been quite a few bad ones of late, sacrificing interestingness for bald faced consumer calls to action.

It may not be you, professional agency gifmaker. It may be the client’s fault, insisting that the creative needs to be more ‘“on message.” If so, please feel free to leave an anon message in my ask with the Radar ad in question and I will attempt to leave a scathing review of said ad that you can pass on to the client as an example of “overwhelming negative feedback” thus giving you the creative control you desire.

If this is not the case and it is your own fault, learn how to make better Radar ads by studying the work of people who do gifs well: Cartoon Hangover. Vimeo. Topherchris. lulinternet. Foxsearchlight. GatsbyMovie. General Electric. And a ton of other people I can’t think of right now. Or look at how well these individual posts did: This was good. As was this. And this. And this.

And I’m sure that your contact at Tumblr sent you this. You should read it. And listen to this.

(as an aside and completely incidental to this post: I’ve recently started a small firm focused on these sort of things. There seems to be a need.)

There is a part of me that likes dancing banner ads (Miss you dancing cowboys) but YEP.

advertising

(via The One-Person Product – Marco.org)

Hi Jeff.

lauren farmer: tumblr meetup a complete success →

sharingtime:

I’m still a little giddy from the night, so excuse the high word count.

I show up at 9:15. I figure if I organize this thing, I should probably be there when it starts. No one is here yet (obviously, this is New York and all). I sit at the bar, fiddle with my blackberry and…

OH WOW. Thanks for pulling this back up, Lauren. (*waves* Hi guys!!! *waves*). Fun MeMoRieZ from the very first nyc tumblr meetup.

Wedding CAKES #ATweddingkings (at Little Kings Shuffle Club)

atweddingkings

Wrote a three-page letter to director Steven Spielberg expressing his admiration for his work, particularly Schindler’s List (1993). Spielberg was impressed with the heartfelt prose, prompting him to invite Diesel into the star-studded cast of Saving Private Ryan (1998).

Vin Diesel - Biography